The Channel Zone Podcast #1-012 with Lena Weber-Reed of Getronics

Social Media? Social Selling? Are they the same? Does one contribute or conflict with the other?

In this series finale we get to spend some time with Lena Weber-Reed, a social media strategist, and a firm believer in the potential for social media to help generate demand and leads in a B2B environment.

Right now, social media and social selling are hot topics in the IT eco-system, with most end-to-end resellers and MSPs feeling that they are not quite where they should be on this point. I feel like telling them that they're not alone. Indeed, it's likely that we all feel that we could be doing more, or doing better with our social media efforts. Or is it just me...?

Anyway, in this conversation, Lena sheds some light on how social media in general, and LinkedIn in particular, can be effectively used to build brand, establish credibility in your market, and drive revenues. One or two useful ideas or recommendations is sometimes all we need to transform our results - and hopefully, you'll find some in this podcast.